Smarter Shopping - 7 Ways to Reduce Your Food Waste

Supermarkets banning plastic bags was a great first step, but what about the endless amount of plastic that food is actually packaged in? The bad news is that this probably isn’t going to change any time soon. The good news, however, is that there are plenty of things you can start doing today to help!

WHY IS EVERYTHING WRAPPED IN PLASTIC?

Short answer: it’s cheap. 

The long answer: Plastic is a readily available and efficient material for food packaging, enabling manufacturers to maintain competitive pricing. With the food packaging industry valued at approximately NZD $410 billion under its current plastic-heavy standards (Grand View Research, 2018), there's less urgency for an eco-friendly overhaul, which would incur significant costs.

Additionally, it can prompt increased purchases. Take fresh produce, for instance; often, there’s no necessity for items to be enclosed in plastic bags or polystyrene trays. While such packaging aids in maintaining freshness and hygiene, fruits and vegetables can (and should) be washed regardless. Frequently, fresh produce is packaged in plastic to encourage larger purchases. While opting for loose mushrooms and using reusable produce bags is preferable, the convenience of grabbing a pre-packaged plastic bag, even if it exceeds your needs, can be tempting. Manufacturers are less concerned with whether all items are used and more focused on driving additional sales.

While there is definitely growing demand for eco-friendly packaging options, it’s slow-going in terms of actual change. It’s even expected that if there were a significant uptake in eco-friendly packaging alternatives, plastic food packaging would actually experience rapid growth as plastic-packaged products could be priced far more competitively than their eco-friendly alternatives, saving the end consumer money (Grand View Research, 2018). All of which makes more sense for companies that aren’t necessarily concerned with environmental issues.

WHY IS THERE SO MUCH PACKAGING?

Packaging IS Advertising. Protecting food isn’t the sole function of food packaging, it’s also one of the most important marketing tools for a brand. It’s estimated that 70% of purchase decisions are made at the retail shelf, meaning consumers are heavily influenced and persuaded by what they see on a supermarket shelf (The Balances MB, 2018).

WHY ARE THERE SO MANY SINGLE-USE/SERVE PRODUCTS?

The rise of single-serve packaging can be attributed to factors such as a growing population, rising average disposable income, quickening pack of life, changing eating habits, and shrinking households (Grand View Research, 2018). There are a growing number of families or individuals that are strapped for time rather than cash and are willing to pay more for products that are more convenient rather than products that are better for the environment and your wallet but take a bit more effort. Most people live very busy lives these days and want to save as much time as possible. Of course, it’s easier just to chuck a couple of single-use baby food pouches in your bag rather than buy/make a larger amount and divvy it up into reusable containers. The same can be said for just about any food product.

Brands spend a lot of money making sure their product stands out from others and a huge amount of thought is put into its size, shape, colour, material, and messaging. It makes sense then, that things like cereal are packaged inside a plastic bag and then inside a cardboard box; they take up more space on the shelf, and the packaging itself is larger, giving them more design space to work with. This is also why manufacturers often change the design of their packaging; “new look, same great taste” is an effort to rebrand an item or grab consumers attention if sales are declining. 

Food packaging is designed to be as persuasive and attention-grabbing as possible to influence on-the-spot purchase decisions whilst also conveying the brands’ values.

WHAT CAN YOU DO ABOUT IT?

While a drastic change from the manufacturer’s end isn’t likely to happen soon, there is a lot we can do as consumers to influence change. Ultimately, they are reliant on us. If consumers aren’t buying a certain product, or there is enough demand for change, they won’t ignore it. Therefore, consumers actually have a fair bit of power.

While a drastic change from the manufacturer’s end isn’t likely to happen soon, there is a lot we can do as consumers to influence change. Ultimately, they are reliant on us. If consumers aren’t buying a certain product, or there is enough demand for change, they won’t ignore it. Therefore, consumers actually have a fair bit of power.